Over the years, we’ve handled just about every aspect of marketing and PR support you could care to mention – effectively and with good humour.
When new clients come our way it’s usually through word of mouth or direct referral. They call us in when they need some help to raise awareness about their business, to launch a new service, run an event, develop a new brand or just to remind their clients they are still around. However, if there is some bad news, we are often asked to use our skill to ensure reputations remain intact … running a business or an organisation is not always plain sailing.
Given our wide-ranging expertise, we undertake most work in house, but in some cases, we work with carefully selected partners who share the same outlook and attitude. It is really important to us that we can provide a totally comprehensive yet seamless marketing and PR support service to clients with one point of contact.
Thanks to a diverse client base we work at both local and national levels depending upon clients’ needs.
Working closely with our clients we listen to the issues that guide the shape of their day-to-day business activities, long term aims and short term objectives to develop a tailor-made strategy for each.
The following will give you a flavour of our areas of expertise.
Our marketing consultancy support includes strategy development, market research and marketing planning. Before embarking on any kind of marketing activity, if possible, it is always good to benchmark your starting point, then the journey towards success can be more clearly measured.
Not sure if there is a market for your product? Then some early research is essential – better to spend now than pay later. If you are not clear about your messaging then your audience won’t understand it either. We have tools that can help to crystallise your key messages.
Our PR service encompasses media relations, corporate image management, internal communications, community investment programmes, crisis management, sponsorship and last but by no means least, the flair to create compelling images, essential for all great media coverage and for effective consistent yet subliminal brand building.
The Clothier Lacey PR service is exactly tailored to meet your needs and budget, delivering the right messages directly to your target audience and achieving great results. Our huge network of contacts is invaluable since we can draw on this to effect introductions. As you would expect, the quality of our media relationships is equally important, the lifeblood of any PR professional.
Our services span brand creation, design for a wide range of marketing materials including brochures and sales literature, packaging, POS, exhibitions and copywriting to create the right tone of voice for your company or product.
We offer a fully integrated approach to online and offline strategies. Our one point of contact service, whatever the discipline, ensures that every piece of communications material is on brand.
Whether you have an established brand or wish to create a new company with a new identity, our focus is to ensure that your branding and brand communications work effectively together. Brand clarity in a highly competitive market place is vital.
To produce value for money, highly targeted advertising campaigns, by working with selected media partners we are able to bring clients the most effective, geo targeting so that advertising reaches the target audience with as little wastage as possible yet delivers high impact.
The most effective campaigns are those that emerge from strong agency/client partnerships and by understanding your business, customers and strategic aims, together we can create a short or long term plan, which will position your brand where you want it to be and deliver your goals.
Our expert planning capabilities together with our range of contacts combine to really give us the edge when it comes to organising and managing events.
When clients lack either the knowledge or in house resource we can be relied upon to manage the entire occasion, from devising the concept, planning, co-ordinating, facilitation on the day and following up with thanks to guests for attending. Alternatively we can merely provide help with hosting on the day.
Because of our experience of managing events for private, public and charitable organisations – from black tie balls to sector specific seminars – you can be sure of success when working with Clothier Lacey.
Under the umbrella of digital media we include website design, e-marketing and social media – all of which have key roles to play in the successful promotion of any company.
The internet is a vital part of business today, whatever the sector in which you operate, and being able to manage your own content independently to introduce new products or services quickly, is a huge benefit. Responsive web design plays an important part too since so many people access websites from mobiles or tablets these days.
Social media is managed in-house and provides a host of additional opportunities for pushing out messages to the wider media.
A growing part of our business is in the education sector and we regularly advise schools on a host of sometimes exciting, but often challenging circumstances that can leave headteachers and governors feeling vulnerable and unsure about how to proceed.
In all cases, we act as the media’s first point of contact drafting suitable statements and working closely with you and your governing body to ensure that they hit just the right note. This means that you do not have to speak directly to the media if you choose not to.
We also provide workshops, produce best practice case studies and, as part of a longer term strategic campaign to promote a positive image and reputation for your school, we can advise on a suitable communications strategy and provide media training for you and your team.
Within the higher education sector, we have worked for local universities for many years, acting as mentors for their entrepreneurial students.
The publicising of good news, whether at primary, secondary or higher education level is an enjoyable part of our work.
Over the years, we have worked with a vast range of companies across all sectors. Below is a small sample of current and past clients.
The collective wit and wisdom of the core team has shaped our reputation (and makes us fun to work with!).
Philippa began her career in Procter & Gamble in the media department and has worked in media-related businesses all her life. A real party animal, she is the marketing and business development lead.
Mandy (aka Millie) has an eagle eye for detail and her background as a marketing agency production manager sees her managing most of our major projects and events – no inconsistency gets past her
Leigh’s background in media and sales make her well placed to hound media contacts to ensure our articles are used. When she’s not chatting to an editor here, or schmoozing a journalist there, she’s also our social media whizz and can be seen liking, sharing and Tweeting most days.
Together with Binsey’s burrowing bravura, our combined skills are highly complementary and create a formidable backbone to the company. Wouldn’t you like to have that sort of support too?