Festive season marketing guide for land & new homes developers

The festive season is one of the most influential periods for land and new homes marketing. Search behaviour rises sharply as homebuyers reassess their space, consider moving and begin planning for the year ahead. Remaining visible during this period gives developers a true competitive edge. Our approach to land and new homes marketing ensures your developments are discovered when buyer intent is at its highest.

Why This Period Matters for Developers

Rightmove data confirms a consistent annual surge in activity during the festive period. Boxing Day 2024 marked the busiest on record with a 26 percent rise in new listings compared with the previous year and a significant spike in buyer enquiries. This trend reflects a clear behavioural pattern: once Christmas celebrations settle, many households begin actively searching for a new home.Rightmove source

Families often experience space constraints, storage issues and layout frustrations over Christmas. These moments trigger real intent to move. Developers who maintain visibility through the holidays capture this spike in motivated buyers and secure stronger enquiry levels heading into January.

Understanding the Festive Homebuyer Mindset

The festive season creates a unique emotional and practical window for buyers. With more time off work and extended time at home, people reflect on how well their current space meets their needs. This makes development content, plot availability, virtual tours and location benefits especially powerful during this period.

Online browsing increases significantly between Christmas and New Year. Websites, portals and social channels experience higher traffic from buyers researching developments, comparing designs and planning potential moves. Ensuring your digital presence is up to date gives you a measurable advantage.

A Focused Strategy for Festive Marketing and PR

Effective festive marketing centres on readiness and visibility. Developers who prepare ahead of December see the strongest results. Refreshing development listings, improving SEO, updating photography and preparing pre‑scheduled social content ensures a consistent presence throughout the holidays.

Strategic PR also plays a key role. Sharing positive development news, sustainability progress, local partnerships or build milestones reinforces trust and keeps your scheme front of mind for early‑year movers.

How Clothier Lacey Strengthens Developer Visibility

Clothier Lacey partners with land and new homes developers to deliver marketing and PR strategies designed to maximise festive season demand. Our work includes SEO‑optimised development copy, plot‑release communications, digital PR and social campaigns aligned with buyer behaviour.

Explore our specialist service: Land & New Homes Marketing

Start the New Year Ahead

Contact us for a free strategy call and ensure your development is discovered online this festive season. A strong festive-to-new-year approach turns seasonal interest into early January enquiries and sustained momentum.