AI Automation in Marketing: What 2026 Could Bring

The past year has seen a significant change in how marketing teams use AI. What was once limited to scheduling and basic automation has developed into tools that shape strategy, content and customer engagement. At Clothier Lacey, our team has been working with AI for over two years, incorporating these technologies to deliver smarter, faster and more impactful campaigns for our clients.

The power of human experience

While AI can speed up processes and uncover valuable insights, the human touch remains essential. With decades of experience in marketing and communications, our team uses its knowledge to refine and fine tune every piece of content AI produces. Skilled professionals ensure that all campaigns are creative, authentic and always relevant to your audience. It is our judgement, expertise and attention to nuance that make every message more powerful.

What to expect in 2026

]Looking to the year ahead, AI in marketing is set to become even more predictive, personalised and integrated across all channels. The next wave will include

• Customer journeys shaped by AI in real time, creating seamless experiences from ad to website to email

• Predictive planning tools that can forecast campaign outcomes before launch

• AI-powered creative testing, generating and analysing hundreds of variations to find what works best

• Closer integration of voice, chat and marketing data, making interactions feel natural and human

• Smarter local and niche targeting as AI combines behaviour and location insights

How we help our clients

At Clothier Lacey we believe AI enhances what our team can do, giving clients a strategic advantage while saving time and reducing manual tasks. Our approach combines innovative technology with human creativity and insight, ensuring every campaign is thoughtfully tailored for maximum impact. By blending the latest digital tools with years of proven know-how, we make sure our clients get content that stands out for quality and effect.

Ready for the future?

Businesses that begin using AI automation now will be best placed for what's next. If you want to experience the benefits of AI-driven marketing, get in touch with the team at Clothier Lacey. We'll show you how to use the latest tools with expert insight and creativity so you can set the pace. Make your marketing fit for the future.

Contact us today to get started.