CLOTHIER LACEY SUPPORTS UK PROPERTY DEVELOPERS WITH STRATEGIC SEO
- clothierlaceyandco
- Apr 8
- 3 min read
Updated: 2 days ago
Clothier Lacey & Co: your trusted marketing partner for property developments
In today’s fast-moving property market, developers need more than just a great product; they need a marketing strategy that ensures their properties stand out. With mortgage approvals up 18% over the past year, the demand for well-positioned properties is rising, and the competition is fiercer than ever.
That’s where Clothier Lacey & Co comes in.
With over 25 years of experience and a reputation as a trusted partner for companies nationwide, the Newcastle-based marketing and PR agency has delivered award-winning property sales through strategic traditional and digital marketing campaigns. With the introduction of its new SEO offering, Clothier Lacey is positioning properties for success.
A tailored approach to property marketing
Clothier Lacey specialises in land and new homes marketing, offering its clients end-to-end support across several services, including local media, PR, design, photography, videography and SEO campaigns. The agency understands the needs of developers, housing associations and estate agents, offering a strategic, targeted and results-driven approach.
“We know the property market can go from flat to flourishing, or experience a slowdown at any time,” says Zoe Lacey, marketing director. “Our job is to respond to this, create powerful campaigns strategically and create a brand that resonates with the buyer.”
Meeting market challenges head-on
The property market is currently navigating a complex landscape. Mortgage rates remain high, averaging 4.5%, though there are signs of recovery, as Zoopla reports a 10% year-on-year increase in sales agreements from the first quarter of 2025. This could be attributed to the stamp duty increases, which have created a sense of urgency among buyers.
Simultaneously, the government’s overhaul of planning regulations is expected to accelerate the supply of new homes, so developers must adapt in order to stand out amongst competition.
For property developers, every enquiry counts. So, how can you ensure that your properties get the visibility they need in today’s crowded market? The answer lies in Clothier Lacey’s new Search Engine Optimisation (SEO) services.
Clothier Lacey’s new SEO service
Clothier Lacey has recently introduced SEO services to its digital marketing portfolio, positioning the agency as a one-stop shop for companies looking to increase their online visibility.
Clothier Lacey appointed Ethan Martin as digital marketing manager. Due to his extensive experience in SEO across a variety of industries, from mining to home furniture, Ethan has driven the development of the SEO services and now leads them. He explains the importance of SEO in today’s market:
“SEO ensures your business appears when potential customers search for relevant terms. It’s not just about getting more website traffic – it’s about getting traffic that will result in sales.
“We handle everything from on-page optimisation to local SEO, ensuring that developers reach buyers at the optimal moment in their search journey.”
Highlighting Ethan’s significant contribution to the company’s growth, Philippa says: “The world of digital marketing is evolving rapidly, and we knew we needed to further our in-house expertise.”
“Ethan’s appointment means we can now offer 360-degree support for our clients, blending traditional marketing with data-driven digital strategies.”
With the launch of its SEO service, Clothier Lacey strengthens its position as a leading agency in land and new homes marketing.
Delivering results
Director and head of Clothier Lacey’s land and new homes division, Zoe Lacey, explains the agency’s approach: “We’ve always prided ourselves on delivering results. Adding SEO into the mix enables us to provide even more value. It’s about securing the visibility you need, whether that’s from press coverage, social media or search rankings – we ensure that potential buyers engage with the right message at the right time.”
Clothier Lacey maintains transparency in all its services, providing straightforward pricing with no hidden fees or long-term contracts, so clients have full visibility over how their marketing budget is spent.
A trusted marketing partner for property developers
As the property market continues to adjust to new economic conditions, developers must do more than just ensure a well-finished product. With competition, location limitations and softened demand in some areas, developers now require a marketing team embedded within the industry, one who knows what sells and how to reach the right buyers.
“For developers, the challenge is not just building the right product, it’s making sure they’re seen by as many people as possible, at the right time, with the right message,” says Zoe.
“With buyers in a market where they count every cost, marketing now has an even bigger role to play.”
Clothier Lacey’s expert knowledge and innovative approach position us as a trusted marketing partner for property developers across the UK looking to enhance their online presence.
Comments