Pay-per-click and Offline Advertising Services

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The best advertising puts the right message in front of the right people at the right time. That sounds simple. Executing it well across an increasingly complex mix of online and offline channels is anything but.

Clothier Lacey and Co has been planning and delivering advertising campaigns for businesses across Newcastle, the North East and nationally for over 25 years. We have the media buying expertise, the creative capability and the strategic thinking to make your advertising budget work harder than it currently is.

We manage both pay-per-click digital advertising and traditional offline media, and we are experienced in building integrated campaigns where the two work together for maximum impact.

 

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Our Advertising Services

 

Pay-Per-Click Advertising (PPC) and Google Ads

PPC advertising gives you immediate visibility with an audience that is actively searching for what you offer. It is one of the most controllable, measurable and scalable forms of advertising available to businesses today.

We manage PPC campaigns across Google Ads and Microsoft Advertising, including search ads, display advertising and shopping campaigns. Our approach covers:

• Keyword strategy and competitor analysis

• Campaign structure and ad copywriting

• Landing page recommendations to improve conversion

• Ongoing bid management and optimisation

• Transparent performance reporting against agreed KPIs

 

We work with businesses across Newcastle and the North East to ensure every pound of PPC spend is working as efficiently as possible. For businesses wanting to understand how PPC fits into a broader digital strategy, take a look at our Digital Marketing and SEO services (/digital-seo-services).

 

Press Advertising

Print and press advertising still has a powerful role to play for many businesses, particularly in regional markets, specialist trade publications and sectors where a physical presence carries weight.

We plan, negotiate and manage press advertising across regional newspapers, national titles and trade media. Our media buying relationships mean we consistently secure better rates and placements than clients could negotiate independently.

We also handle creative production including writing, design and artwork, so you get advertising that looks right and says the right things.

 

TV Advertising

Television advertising builds brand awareness and drives response at scale. It is no longer the preserve of big national brands. Regional TV advertising is accessible and effective for ambitious businesses with the right budget and the right message.

We manage the full TV advertising process, from media planning and airtime buying through to script development, production management and post-campaign analysis.

 

Radio Advertising

Radio is one of the most cost-effective broadcast media available, particularly for reaching local and regional audiences. It is immediate, intimate and with the right creative, highly memorable.

We plan and buy radio advertising across regional and national stations, and we manage script writing and production to ensure your ads cut through on air.

 

Out-of-Home (OOH) Advertising

Outdoor advertising, including billboards, roadside posters, transport advertising and digital screens, builds brand visibility and keeps your business front of mind in the places your audience lives, works and travels.

We plan and manage outdoor campaigns across the North East and nationally, from large-format roadside sites to targeted poster campaigns in specific locations.

 

Direct Mail

Direct mail is enjoying a genuine resurgence. In an inbox-saturated world, a well-designed piece of direct mail stands out in a way that most digital communications simply do not.

We plan and manage direct mail campaigns from end to end, including audience selection, creative design, copywriting, print management and mailing. We also help clients track response and integrate direct mail with their wider digital activity for a seamless customer journey.

 

Integrated Campaigns — Online and Offline Working Together

The most effective advertising campaigns use online and offline channels in a coordinated way, with consistent messaging, complementary timing and a joined-up approach to reaching your audience wherever they are.

We are experienced in building integrated campaigns that combine PPC with press, radio, outdoor or direct mail, ensuring your activity reinforces itself across channels rather than working in isolation.

Our Digital Marketing team (/digital-seo-services) and advertising specialists work closely together, which means we can plan and execute genuinely integrated campaigns without the coordination headaches that come from using multiple agencies.

 

Related Services

Advertising works best when it is underpinned by a strong brand and a clear marketing strategy. Explore our Branding and Design services (/branding-design) and Marketing services (/marketing-services) to see how we build the foundation that makes great advertising possible.

Talk to our Newcastle advertising team today: /contact

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Frequently Asked Questions

What advertising services do you offer?

We offer PPC and Google Ads management, press advertising, TV advertising, radio advertising, out-of-home and outdoor advertising and direct mail. We can manage individual channels or plan integrated campaigns across multiple media.

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What is the difference between PPC and other forms of advertising?

PPC (pay-per-click) is a form of digital advertising where you pay each time someone clicks your ad, typically in search engines like Google. It is highly targeted and measurable. Offline advertising such as press, TV, radio and outdoor tends to work at a broader brand-building level, reaching larger audiences over time. The two approaches complement each other well and we regularly combine them within integrated campaign strategies.

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Do you handle creative as well as media buying?

Yes. We manage both the strategic and creative elements of advertising campaigns, from media planning and buying through to copywriting, design and production. Everything under one roof.

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Can you help with advertising specifically in the North East?

Absolutely. We have strong regional media relationships across Newcastle and the wider North East, which gives our clients an advantage in terms of both placement and negotiated rates.

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How much should I spend on advertising?

There is no universal answer to this. It depends on your goals, your market, your competitive landscape and the channels that make most sense for your audience. We will give you an honest steer based on what we have seen work for similar businesses rather than recommending a budget that suits our fees.