Social Media Marketing That Gets You Noticed​​​​​

Social media is where your brand lives between campaigns. It is where you build relationships with your audience, demonstrate your expertise and stay front of mind with the people most likely to buy from you. But posting content without a clear strategy behind it is one of the most common ways businesses waste their marketing budget. At Clothier Lacey and Co, we have been helping businesses across Newcastle and the North East use social media properly since it became a serious commercial channel. We build and manage social media strategies that are tied to your business goals, consistent with your brand and backed by the kind of editorial thinking that makes content worth stopping for. We manage both organic social and paid social advertising, and we know how to make the two work together to compound your results over time.

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Social Media Strategy

Before we create a single post, we build a strategy. That means understanding your audience, your competitors, your commercial goals and the role social media should play within your broader marketing activity.

We identify the right platforms for your business, define your content pillars, establish your tone of voice on social and set clear KPIs so we can measure what success actually looks like. Everything that follows is built on this foundation.

 

Content Creation and Management

Consistent, quality content is what builds a social media presence that people actually follow and engage with. We plan, write, design and schedule content across your social channels, ensuring every post reflects your brand and serves a purpose beyond simply filling the feed.

Our content team works across copy, graphics and short-form video, producing content that is appropriate to each platform rather than repurposing the same material everywhere regardless of context.

 

Paid Social Advertising

Organic reach on most platforms is limited without paid support. Our paid social team plans and manages advertising campaigns across LinkedIn, Facebook, Instagram and other platforms relevant to your audience, using detailed targeting to put your content in front of the people most likely to engage with it and take action.

We handle everything from campaign strategy and creative development through to audience targeting, budget management, ongoing optimisation and detailed performance reporting.

Our results speak for themselves. For our property client Vivly Living, our social media activity drove 7,870 website visits in a single year, second only to direct branded search, while building 4,106 new Facebook followers over two years through sustained, consistent activity rather than one-off spikes.

 

LinkedIn Marketing

For B2B businesses, LinkedIn is the most commercially valuable social platform available. It is where decision-makers spend time, where thought leadership builds genuine credibility and where well-targeted advertising reaches audiences that are actively in a professional mindset.

We develop LinkedIn strategies for businesses across Newcastle and the North East that combine consistent organic content with targeted LinkedIn advertising, helping you build a following among the people who matter most to your business and converting that following into enquiries.

 

Community Management

Building a social media presence is not just about broadcasting. It is about responding, engaging and being present when your audience interacts with you. Slow or inconsistent responses do real damage to the impression your brand makes.

We manage community interactions on your behalf, responding to comments, messages and mentions in your brand's voice and ensuring your social channels feel active, attentive and human.

 

Social Media Reporting and Analytics

We track performance across every channel we manage and report back in a way that connects social media activity to commercial outcomes, not just likes and follower counts. You will always know what your social media investment is delivering and where we are focusing effort next.

 

Organic and Paid Social Working Together

The most effective social media programmes combine consistent organic content with targeted paid amplification. Organic content builds trust and long-term audience relationships. Paid social extends your reach, drives traffic and accelerates the results that organic alone would take longer to achieve.

We manage both disciplines in-house, which means your organic and paid activity share a single strategy, a consistent tone of voice and a coordinated content calendar rather than pulling in different directions.

 

How Social Media Fits Within a Broader Digital Strategy

Social media does not exist in isolation. When your social activity is aligned with your SEO content strategy, your email marketing programme and your broader campaign activity, the results compound significantly.

We integrate social media management with the wider digital marketing work we do for clients, ensuring every channel reinforces the others rather than operating independently. Take a look at our Digital Marketing services (/digital-marketing) and SEO services (/seo-services) to see how we bring this together.

 

Related Services

Social media is one part of a broader digital and marketing picture. Explore our Digital Marketing (/digital-marketing), SEO (/seo-services) and PR and Communications (/pr-services) pages to see how we build integrated strategies that make everything work harder.

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Frequently Asked Questions

Which social media platforms should my business be on?

That depends entirely on your audience and your objectives. LinkedIn is typically the right focus for B2B businesses. Instagram and Facebook tend to perform better for consumer-facing brands and property marketing. We assess this as part of our strategy process and recommend only the platforms that are right for your specific situation, rather than spreading effort thinly across every channel.

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Do you create the content or do we?

We can do either, or a combination of both. Many of our clients prefer us to handle content creation entirely so they do not have to think about it. Others have internal teams who produce content and want us to manage strategy, scheduling and paid activity. We will work in whatever way suits you best.

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How much does social media management cost?

Costs vary depending on the platforms we are managing, the volume of content required and whether paid social advertising is included. We offer retained social media management packages at different levels of activity. Get in touch and we will talk through what is right for your budget and your goals: /contact

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Can you run paid social campaigns without managing our organic content as well?

Yes. We can manage paid social advertising as a standalone service if you have organic content handled internally. We will need visibility of your broader messaging and brand guidelines to ensure paid and organic activity are consistent.

How do you measure social media success?

We report on metrics that connect to your commercial goals: website traffic from social channels, lead generation, engagement rates, audience growth and, where relevant, cost per click and cost per lead from paid campaigns. We do not lead with vanity metrics like raw follower counts unless follower growth is a specific objective we have agreed on together.

Do you have experience in specific sectors?

Yes. We have particular experience in social media marketing for property and new homes developers, education institutions and corporate and professional services businesses. Our work with Vivly Living is a strong example of what sustained, strategic social media management delivers in the property sector.

 

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