Good marketing does not happen by accident. It is the result of clear thinking, strategic planning and disciplined execution, with the creativity to cut through when it counts.

Clothier Lacey and Co has been helping businesses across Newcastle and the North East market themselves more effectively since 1998.

 

We have worked across sectors from corporate and professional services to education, land and new homes, and we bring that breadth of experience to every client we work with.

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We work as a strategic partner, not just a supplier. That means we invest time understanding your business, your market and your goals before we recommend a single activity.

 

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Marketing Strategy and Consultancy

Before you spend a penny on marketing activity, you need to know it is going to the right place for the right reasons.

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Our Newcastle marketing consultants work with businesses across the North East to develop marketing strategies that are grounded in commercial reality. We start with where your business is, identify where you want to get to, and build a structured plan that gets you there, with clear priorities, realistic timelines and measurable outcomes.

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This is the kind of senior-level marketing thinking that many growing businesses have never had access to. We change that.

 

Campaign planning and management

A well-planned campaign can transform your market position. A poorly planned one burns budget and demoralises your team.

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We plan and manage marketing campaigns across all relevant channels, from initial concept and audience profiling through to creative development, media planning, execution and post-campaign analysis. Whether you are launching a product, entering a new market or driving leads for a specific service, we will build a campaign that is fit for purpose.

 

Content marketing

Useful, well-written content is one of the most effective long-term marketing investments a business can make. It builds authority, supports your SEO, generates leads and nurtures prospects through the buying process.

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We develop content strategies and produce content across formats, from blog posts and thought leadership articles to case studies, white papers and website copy. Everything is written for your audience first and search engines second.

 

Lead generation

At the end of the day, marketing has to deliver commercial results. We design and manage lead generation programmes that put qualified prospects in front of your sales team, using the right mix of channels and messaging for your market.

 

Marketing reporting and analytics

You cannot improve what you cannot measure. We set up clear reporting frameworks that give you visibility of what is working and what is not, and we use that data to continuously improve performance.

 

Who we work with 

We work with businesses across a wide range of sectors. Our specialist experience in corporate marketing (/corporate-marketing), education marketing (/education-marketing) and land and new homes marketing (/land-new-homes-marketing) means we hit the ground running in these sectors, but our core marketing disciplines translate across industries.

 

Related services

Marketing strategy works best when it is supported by strong brand identity and clear communications. Explore our Branding and Design (/branding-design) and PR and Communications (/pr-services) pages to see how we can support your marketing from every angle.

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Frequently asked questions

What does a marketing agency do?

A marketing agency helps businesses plan and execute activity designed to build brand awareness, generate leads and support commercial growth. The scope can range from pure strategy and consultancy through to full campaign delivery and ongoing channel management.

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Should I use a local Newcastle marketing agency or a national one?

There are advantages to both, but a Newcastle-based agency brings genuine knowledge of the regional market, media landscape and business environment. We combine that local understanding with the capability and experience to deliver at a national level where required.

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Do you offer retained marketing support?

Yes. Many of our clients work with us on a retained basis, which gives them consistent access to our team and the ability to plan and execute activity at pace. We also work on a project basis where that is a better fit.

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Can you work alongside an in-house marketing team?

Absolutely. We often work as an extension of an in-house team, providing additional capacity, specialist expertise or senior strategic input where it is needed most.