Your brand is either working for you or against you every single day. It is in every email you send, every piece of literature you hand over and every impression you make on a potential customer.

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The question is whether it is telling the right story. At Clothier Lacey and Co, we have been helping businesses across Newcastle and the North East build brands that are distinctive, consistent and commercially effective since 1998.

 

We work with businesses at every stage, from start-ups creating their identity for the first time to established organisations whose brand has grown out of step with who they have become.

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Our Branding and Design Services

 

Brand Creation

If you are starting from scratch, we will help you build a brand that gives you a genuine competitive advantage from day one.

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Brand creation is much more than designing a logo. We work with you to define your positioning, your values, your tone of voice and your visual identity, producing a complete brand system that works consistently across every channel and touchpoint.

 

Brand Refresh

Sometimes a brand needs evolution rather than revolution. If your current identity feels dated, inconsistent or out of step with where your business has got to, we can help you refresh and modernise it without losing the equity you have built.

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We handle everything from a single visual refresh through to a full rebrand with stakeholder management and launch communications.

 

Logo Design

A strong logo is the cornerstone of a strong brand. We design logos that are distinctive, versatile and built to last, not trend-chasing.

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Every logo we create comes with a clear set of usage guidelines so you can apply it consistently across print and digital formats.

 

Print Design and Marketing Materials

From brochures and sales literature to flyers, posters and direct mail, we design print materials that reflect your brand and do a job.

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We manage the full process from initial concept and copywriting through to artwork, print-ready file preparation and print management, so you get a finished product without the hassle.

 

Packaging Design

Packaging is often the first physical interaction a customer has with your product. We design packaging that stands out on shelf, communicates clearly and reinforces your brand at a critical moment in the purchase journey.

 

Exhibition and Display Design

Whether you are exhibiting at a major trade show or hosting a local event, your exhibition stand is a direct reflection of your brand. We design stands and display materials that make the right impression and support your team on the day.

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Our events team can also support with the full logistics of exhibition management if you need it: /events-management

 

Copywriting and Tone of Voice

Design and words have to work together. We provide professional copywriting services, from developing a tone of voice guide that defines how your brand communicates, to writing specific content for websites, brochures, campaigns and marketing materials.

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Our copywriters work closely with our designers to ensure your brand is coherent and compelling across every format.

 

What Makes a Strong Brand?

The best brands are built on clarity. Clarity about who you are, who you serve and what makes you different. They look consistent whether you encounter them on a website, a business card or a billboard.

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We have worked with businesses across Newcastle, the North East and beyond to achieve that clarity. We know what good branding looks like and we know how to get there without unnecessary complexity or cost.

 

Related Services

A strong brand underpins everything else you do in marketing. Once your identity is in place, explore our Marketing services  and PR and Communications services to see how we bring it all to life.

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Frequently Asked Questions

How much does branding cost?

Branding projects vary enormously in scope and therefore in cost. A logo design project is very different from a full rebrand with brand guidelines, copywriting and marketing materials. Get in touch and we will give you a clear, honest steer based on what you actually need: /contact

How long does a branding project take?

This depends on scope. A focused logo design project can be turned around in a few weeks. A comprehensive rebrand with all associated materials typically takes two to four months. We will give you a realistic timeline at the outset and stick to it.

Can you refresh our brand without changing our logo?

Yes. Sometimes the issue is not the logo itself but how the brand is being applied, inconsistently, across out-of-date templates or with a tone of voice that does not fit. We can work on any element of your brand identity independently.

Do you work with businesses outside Newcastle?

Yes. We are based in Newcastle upon Tyne but work with clients across the UK on branding and design projects.