Public relations is one of the most powerful and most misunderstood tools in a business's marketing arsenal. Done well, it builds the kind of credibility and visibility that advertising simply cannot buy. Done badly, it is a press release that nobody reads.

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We have been doing it well since 1998.

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Clothier Lacey and Co is one of the North East's most established PR consultancies. We work with businesses across Newcastle, the wider North East and nationally to develop communications strategies that shape perception, generate coverage and protect reputation when it matters most.

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Our approach is built on one core skill: drawing information out of your organisation and turning it into stories that journalists actually want to run.

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Media Relations

We have long-standing relationships with journalists across regional, national and trade press. We know what they want, how they want it and when to pitch it, which means your stories land rather than getting ignored.

Our media relations service covers press release writing and distribution, journalist briefings, interview preparation, photography coordination and ongoing press office management.

Whether you want consistent regional coverage across the North East or targeted national media exposure, we will build and manage a media relations strategy that delivers.

 

Corporate Reputation Management

Your reputation is your most valuable business asset. We help you build it deliberately and protect it when it comes under pressure.

We work with senior leadership teams to develop clear, consistent messaging, manage stakeholder communications and ensure that how your organisation is perceived externally reflects the reality of what you do and stand for.

 

Crisis Communications

When things go wrong, and sometimes they do, you need a PR agency that can think clearly and move quickly.

We provide crisis communications planning and response services, helping businesses manage difficult situations before they escalate. From preparing holding statements to managing media enquiries and advising on internal communications, we will help you navigate the situation with your reputation intact.

If you do not have a crisis communications plan in place, get in touch before you need one: /contact

 

Press Release Writing and Distribution

A well-written, well-timed press release is still one of the most effective tools in a PR campaign. Our team writes releases that are genuinely newsworthy, correctly formatted and distributed to the right contacts, not just sent blindly to a generic media list.

We manage the full process: story identification, writing, approval, distribution and follow-up. We also handle photography coordination and any supporting materials required by journalists.

 

Internal Communications

Your staff are your most important audience. How you communicate with them, particularly during periods of change or uncertainty, has a direct impact on culture, retention and productivity.

We help businesses across Newcastle and the North East develop internal communications strategies that keep people informed, engaged and aligned with where the business is heading.

 

Award Entries and Sponsorships

Award wins and high-profile sponsorships are powerful reputation tools that too many businesses overlook or underestimate.

Our team identifies the right opportunities, writes compelling entries and manages the process from start to finish. We also help businesses maximise the commercial value of sponsorship relationships through integrated communications activity.

 

Community Investment Programmes

Businesses that invest in their communities build genuine goodwill, but only if those programmes are communicated effectively. We help organisations develop and promote community investment activity that enhances their reputation with the audiences that matter most.

 

Why Choose a Newcastle PR Agency?

Working with a PR consultancy that truly understands your region makes a real difference. We know the North East media landscape, we have relationships with the journalists and editors who matter here, and we understand the commercial environment that businesses in this region operate in.

That local knowledge, combined with our national media contacts and over 25 years of experience, means we can deliver results that a generic national agency simply cannot replicate.

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Related Services

Our PR work is often most effective when it is integrated with a broader marketing strategy. Take a look at our Marketing services and Branding and Design services to see how we bring everything together.

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Frequently Asked Questions

What does a PR agency do?

A PR agency manages how your business is perceived by its key audiences, through media coverage, communications strategy, reputation management and public-facing messaging. We work to secure positive press coverage, manage your reputation and ensure your communications are consistent and credible.

How much does PR cost?

PR costs vary depending on the scope of work and level of support you need. We offer both retained and project-based arrangements. Get in touch and we will give you a straightforward steer on what is right for your situation: /contact

Do you offer crisis PR support?

Yes. We offer both planned crisis communications support, helping businesses prepare for potential issues in advance, and reactive support when a situation arises unexpectedly.

What is the difference between a PR agency and a PR consultancy?

In practice, very little. Both terms describe organisations that provide professional public relations services. We use both terms interchangeably. What matters is the quality of the work and the depth of experience behind it.

Do you work with businesses outside Newcastle?

Absolutely. While we are based in Newcastle upon Tyne, we work with clients across the UK. Our North East roots give us strong regional media relationships alongside our national contacts.

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