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Overview

Vivly Living develops high-quality homes across West Yorkshire, offering a range of two, three, four and five-bedroom properties. With a larger number of three-bedroom homes available across its developments, the business wanted to increase awareness, generate enquiries and accelerate sales.

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Challenge

Vivly Living needed to attract more prospective buyers specifically interested in three-bedroom homes. The objective was to increase website traffic through both organic and paid channels while generating a higher volume of qualified enquiries.

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Solution

A targeted campaign was developed combining SEO, content marketing and Google Ads activity.

A dedicated landing page was created to showcase available three-bedroom homes and serve as the destination for paid and organic traffic. Supporting blog content was produced around topics including home ownership and housing market trends, helping to improve search visibility and attract potential buyers at different stages of the decision-making process.

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The website was further optimised through internal linking, mobile performance improvements and search-focused page content. Alongside this, a Google Ads campaign targeted homebuyers searching for three-bedroom properties in and around Huddersfield using highly relevant keywords.

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Results / Impact

Organic Search Performance

• Organic visitors increased by 78.64%, rising from 593 to 1,028

• Engaged sessions more than doubled to 790

• Average time on site increased by 342.53%

• Ten target keywords improved in Google rankings, with several reaching page one]
   

Google Ads Performance

• 309 ad clicks generated

• 6,374 impressions delivered

• Average cost per click of £0.52

• 24 enquiries generated directly from paid advertising
   

The campaign delivered a significant uplift in visibility, engagement and lead generation. The combination of SEO and paid advertising helped position Vivly Living's three-bedroom homes in front of highly motivated buyers while driving measurable commercial results.

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Key Benefits

• Increased demand for three-bedroom homes
• Strong growth in organic search visibility
• Cost-effective lead generation through Google Ads
• Improved engagement and website performance

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Paul Brown, Managing Director of Vivly Living, commented:

"We have seen a massive increase in enquiries for our 3-bed houses since January."