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Case study: Vivly Living

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Introduction

Vivly Living is a property developer delivering high-quality homes across three residential developments. Since February 2023, Clothier Lacey has provided comprehensive marketing support to help raise brand awareness, increase website engagement and attract potential buyers.

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Our involvement began with the management of Vivly Living’s social media channels. In October 2023, our role expanded to include blog writing and email marketing. Alongside this, we have supported the company with design work, marketing campaigns, advertising, targeted leaflet distribution and marketing strategy.

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The project

Our brief was to increase the visibility of Vivly Living’s developments and strengthen the company’s online presence through a coordinated marketing strategy.

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Working as an extension of the Vivly Living team, we implemented a structured programme of ongoing digital marketing activity designed to keep the developments front of mind with potential buyers.

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Each month we:

  • Wrote and uploaded two blog posts to the Vivly Living website

  • Sent two email campaigns to their database

  • Created and published five to seven social media posts across Instagram, Facebook and LinkedIn

This consistent flow of content ensures that potential buyers regularly encounter the Vivly Living brand throughout their property search journey.

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Services provided

Marketing strategy; social media management; blog writing; email marketing; digital advertising; design of marketing collateral; leaflet campaigns; targeted advertising campaigns; and ongoing website and marketing analysis.

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Our approach

Our approach focused on building a consistent and visible online presence for Vivly Living while supporting the promotion of individual developments. By combining organic content with targeted advertising and email marketing, we ensured that the company was reaching both existing contacts and new potential buyers.

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Regular blog posts were used to strengthen the website’s search visibility while providing useful information for prospective homeowners. Email campaigns helped maintain communication with the existing database while promoting new homes, updates and announcements.

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Social media played a key role in driving engagement and directing users back to the website. Carefully targeted boosted posts allowed us to extend the reach of campaigns and competitions to a wider audience.

Alongside organic marketing activity, we also implemented paid search campaigns to capture users actively searching for new homes.

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The results

Our marketing activity delivered measurable improvements in website performance, brand awareness and audience engagement.

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Website growth

Between 2023 and 2024 we saw significant increases in website traffic and user interest.

  • 31% increase in visits to the homepage

  • 59%, 66% and 49% increases in visits to the three development pages

  • 51% increase in visits to the contact page

  • 67% increase in visits to the about page

  • 33% increase in direct website traffic, showing stronger brand recognition

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Social media impact

Social media became a major driver of website traffic and brand visibility.

  • 7,870 website visits from social media during 2024

  • Second largest traffic source after direct searches (16,702 visits)

  • 972 new Facebook followers gained in 2023

  • 3,134 new Facebook followers gained in 2024

  • Best performing boosted post reached 95,778 people

  • The same post generated 242 interactions

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Email marketing performance

Our email campaigns significantly outperformed industry benchmarks for the property sector.

Across 23 email campaigns sent to 14,111 contacts, we achieved:

  • 45% average open rate (industry average 35.38%)

  • 5.8% average click-through rate (industry average 2.23%)

These results demonstrate strong engagement from the Vivly Living audience.

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Paid search advertising

A targeted Google search campaign delivered highly engaged website traffic.

  • 1,451 visits generated during a one-month campaign

  • 576 engaged users after clicking through (39.7% engagement rate)

  • 3.57 events per session on average, showing strong interaction with the website

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LinkedIn engagement

LinkedIn activity helped strengthen professional awareness of the brand.

  • 178 followers

  • 17,042 post impressions

  • 569 reactions

  • 19 comments

  • 1,532 page views

  • 638 unique visitors

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Together, these results show how a coordinated marketing strategy across content, social media, email and paid search can increase visibility, strengthen brand awareness and drive meaningful engagement for property developers.

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