Driving Awareness and Enquiries for Caedmon Homes

Client

Caedmon Homes is a Yorkshire-based private developer creating homes in locations including York, Whitby and Boroughbridge.

Brief

Clothier Lacey was tasked with developing the corporate brand and supporting the promotion of multiple developments, while working alongside other specialist partners to deliver targeted marketing and PR.

Approach

We acted as an extension of the developer's team, attending regular meetings, coordinating with other project partners and managing a communications campaign designed to build brand awareness and support sales activity. Our work included strategic marketing advice, advertising coordination, project management, copywriting, brochure and website content and the development of a social media strategy.

Delivery

Working closely with estate agents and other suppliers, we created campaigns to generate enquiries across the developments and raise the profile of the Caedmon Homes brand in its local markets. This blended approach allowed the business to maintain a lean internal structure while still benefiting from a coordinated external marketing function.

Results

Social platforms were established across Facebook, Twitter and Instagram, with strong engagement levels recorded. Sales across the sites progressed well, with the majority of units sold within a short period of launch, reflecting the effectiveness of the integrated marketing and communications campaign.