Managing Communications for Northern Education Trust

Client

Northern Education Trust is a large multi-academy trust responsible for primary and secondary academies across the North of England.

Brief

Clothier Lacey was appointed at NET's launch in 2012 to provide communications and reputation management support as the trust expanded and its requirements became more complex.

Approach

Our role covered a broad range of communications disciplines, including strategy development, media liaison, crisis management and attendance at key meetings to maintain an informed understanding of the education landscape. The brief also extended to recruitment advertising, newsletters, social media, photography, video production and key corporate communications materials.

Delivery

Because the trust operated across a large and growing academy network, the work required both strategic oversight and practical delivery. We supported the organisation's key messages, helped protect its reputation and provided tailored communications support to both the central team and individual academies.

Results

The partnership drew consistent praise from the trust's leadership team, principals and senior staff, who valued the tailored advice and hands-on support provided, particularly during challenging periods. Our long-standing involvement reflects a relationship built on trust, responsiveness and a genuine understanding of the sector.