Creating a Brand Identity for Hempel Homes

Client: Hempel Homes

Sector: Branding, Marketing

Hempel Homes is a specialist developer focused on repurposing commercial buildings into contemporary living spaces, with smart living features designed for modern buyers.

Logo for Hamilton House, project by Hempel Homes

Brief

Clothier Lacey was appointed to create a new brand identity and associated marketing materials for a residential development in Hemel Hempstead aimed at young professionals seeking a starter home in a commuter location outside London.

Approach

We began with market research into the local area and surrounding region to understand the target audience, commuting habits and wider market context. Our design team then developed a series of concepts, testing them with a sample audience before applying the chosen direction across the full marketing suite.

Delivery

The development, Hamilton House, comprises 79 one and two-bedroom apartments designed for first-time buyers and couples. Our role was to create branding and promotional materials that reflected the lifestyle appeal of the scheme, including its high-quality finishes and residents-only facilities such as a gym, lounge and business hub.

Results

New brand assets were created across multiple media, giving the development a clear and compelling identity at launch and providing a strong platform for the wider marketing campaign.